Get ready to rev up your wardrobe, because Tommy Hilfiger is hitting the fast lane with a groundbreaking partnership that’s set to redefine motorsport fashion. In a move that’s as bold as it is stylish, the iconic brand, part of PVH Corp., has teamed up with the Cadillac Formula 1 Team to launch an exclusive fanwear collection. But here’s where it gets exciting: this isn’t just about slapping logos on t-shirts. It’s a full-throttle fusion of American motorsport heritage and contemporary design, complete with replica team kits and co-branded styles that are as functional as they are fashionable. And this is the part most people miss—additional drops are planned throughout the 2026 season, timed to coincide with select races and pivotal driver moments, ensuring fans stay in the loop all year long.
As the team’s exclusive fanwear partner, Tommy Hilfiger and Cadillac are united by a shared vision: to bring American motorsport style to the forefront of global fashion. This year marks the debut of the all-new Cadillac squad as the 11th team on the grid, and what better way to celebrate than with a collection that pays homage to the brand’s deep-rooted connection to racing? Drawing inspiration from Tommy Hilfiger’s classic designs, the fanwear line reimagines motorsport apparel with a modern twist, making it perfect for both trackside and everyday wear.
But here’s the controversial part: Can motorsport fashion truly bridge the gap between sports and lifestyle? Tommy Hilfiger himself seems to think so. “This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day,” he said. The line is designed to be versatile, blending team pride with personal style, and bringing ‘Classic American Cool’ into a contemporary space. It’s not just about clothing—it’s about culture, collectibility, and fostering a sense of belonging that fuels self-expression.
Lea Rytz Goldman, global brand president of Hilfiger, adds, “This collection celebrates Tommy Hilfiger’s legacy in Formula 1 and the cultural force it has become. For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major platform where we can showcase our unique style.” Partnering with the Cadillac Formula 1 Team allows the brand to create prep classics that are confident, collectible, and made for fans.
The collection features everything from driver caps to moisture-wicking T-shirts and polos, all elevated by precision detailing and a co-branded color palette of red, white, and black, accented with metallic and chrome touches. Cassidy Towriss, chief brand adviser of the Cadillac Formula 1 Team, notes, “This collaboration brings together two iconic American brands with a shared belief in design, performance, and cultural relevance. The 2026 collection is just a glimpse of what’s to come, and we’re excited to continue delivering for fans as the team takes shape on and off the track.”
But here’s the question that’s sure to spark debate: Is Formula 1 the new frontier for fashion? Tommy Hilfiger certainly thinks so. With over 40 years of pushing boundaries in sports and pop culture, he sees Formula 1 as the next big thing—a global, immersive phenomenon where fans don’t just watch, they participate. “The Cadillac Formula 1 team feels like such a natural partner,” he said. “We share an American point of view rooted in ambition, confidence, and entertainment. Fanwear is where our world comes to life, giving people a stylish way to be part of what’s next.”
Throughout the season, the collection will feature collectible drops, each telling a unique story. City-inspired Race Specials capture the energy of Miami, Austin, and Las Vegas through localized artwork and colorways, while graphic updates channel team identity and driver elements. Available in sizes XXS to XXL and priced from $39.90 to $229.90, the line is accessible to fans worldwide.
From pioneering 1990s team partnerships to sponsoring ‘F1 The Movie,’ Tommy Hilfiger has consistently pushed motorsport into new cultural spaces. Now, with the Cadillac Formula 1 Team and driver Sergio ‘Checo’ Pérez as Hilfiger’s global menswear ambassador, the brand is writing a new chapter in the sport’s history. The fanwear collection will be available on tommy.com, in Tommy Hilfiger stores globally, and through select wholesale partners throughout the season.
So, what do you think? Is this partnership a game-changer for motorsport fashion, or just another marketing gimmick? Let us know in the comments—we’re all ears!
