Why Lamar Jackson's Stock is a Smart Buy: 5 Reasons to Invest (2026)

Let's talk about the fascinating world of sports and the stock market, and how they intersect in the case of Lamar Jackson.

In a recent twist, Fox Sports' Colin Cowherd sparked a debate by suggesting it's time to 'sell' Lamar Jackson's stock. But is this really the case? Personally, I think there's a lot more to unpack here, and it's an intriguing situation that warrants a deeper dive.

The Injury Factor

Lamar Jackson's 2025 season was undoubtedly impacted by injuries, but it's important to remember that this was an exception. He had an impressive track record of staying healthy for two consecutive years prior. So, while injuries are a concern, they shouldn't be the sole factor in determining his value.

Elite Passing Abilities

What many people don't realize is that Jackson is an exceptional passer. His yards per completed pass and his prolific 2023 season with 41 touchdowns and only four interceptions are a testament to his skills. It's easy to forget these achievements when focusing on his running abilities.

Improved Protection

One thing that immediately stands out to me is the improved protection Jackson will have this season. The upgrades at the guard position should give him the confidence to stay in the pocket and showcase his passing talents. When Jackson has time, he's a force to be reckoned with.

Coordinator Chemistry

Jackson has thrived under first-year coordinators, winning MVP awards in his first seasons with both Greg Roman and Todd Monken. This suggests a pattern of success when working with new offensive systems. With Declan Doyle's innovative approach, Jackson could continue this trend and further enhance his game.

Running Ability

Despite his age, Jackson's running ability remains a threat. His yards per carry in 2024 and even during his injured season in 2025 were impressive. Defenses will still need to account for his mobility, which opens up opportunities for the passing game.

Stable Offensive Weapons

The Ravens have secured Mark Andrews and are working on an extension with Zay Flowers, providing Jackson with familiar and reliable targets. While more depth is needed, having these go-to receivers is a significant advantage.

Red-Zone Targets

The addition of rookie wide receivers Ja'Kobi Lane and Elijah Sarratt, known for their touchdown prowess in college, will give Jackson more options in the red zone. This could significantly improve the Ravens' red-zone offense, which was a weakness last season.

Motivation and Prime Years

Jackson is likely to be motivated by his low ranking on the 'NFL Top 100' list. He's shown in the past that he thrives when he has something to prove. Additionally, many quarterbacks peak in their late 20s and early 30s, so Jackson is still in his prime years.

The House Always Wins

Finally, it's worth noting that Vegas odds often provide a more reliable indicator than pundits or players. Jackson's MVP odds, despite the naysayers, are a testament to his continued value. Smart investors would do well to take note and 'buy the dip'.

In conclusion, while there are valid concerns about Jackson's health and the team's performance, the overall picture suggests that his stock is still a solid investment. It's an exciting time for Lamar Jackson and the Ravens, and I, for one, am eager to see how this story unfolds.

Why Lamar Jackson's Stock is a Smart Buy: 5 Reasons to Invest (2026)
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